TY  - BOOK
AU  - Clow Kenneth E.
AU  - Donald Baack
TI  - Integrated Advertising Promotion and Marketing Communications
SN  - 9788131709962
SN  - 5201
U1  - 659 
PY  - 2007///
CY  - New Delhi
PB  - Pearson Pub
KW  - Advertising and public relations659
ER  -