TY  - BOOK
AU  - Belch George E.
AU  - Belch A. Michael
TI  - Advertising and Promotion:An Integrated Marketing Communications Perspective
SN  - 9780070581944
SN  - 5213
U1  - 659 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw HillPublishing Company Limited
KW  - Advertising and public relations659
ER  -