TY  - BOOK
AU  - Kapferer Jean-Noel
TI  - Strategic Brand Management:Creating and Sustaining Brand Equity Long Term
SN  - 9788175541092
SN  - 5255
U1  - 658.827             
PY  - 1997///
CY  - New Delhi
PB  - Kogan Page India Private Limited
KW  - Brands and Trademarks 658.827
ER  -