TY  - BOOK
AU  - Thompson Arthur A.
AU  - Strickland, A. J.Gamble, JohnJain, Arun K.
TI  - Crafting and Executing Strategy:The Quest for Competitive Advantage Concept and cases
SN  - 9780070600898
SN  - 5272
U1  - 658.4012            
PY  - 2006///
CY  - New Delhi
PB  - McGraw Hill
KW  - Strategic Management 658.4012
ER  -