TY  - BOOK
AU  - Batra Rajeev
AU  - G Myers JhonAaker David A.
TI  - Advertising Management
SN  - 9788120312197
SN  - 5282
U1  - 659 
PY  - 1996///
CY  - New Delhi
PB  - Prentice Hall of India Private Limited
KW  - Advertising and public relations659
ER  -