TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, JochenJayanta, Chatterjee
TI  - Services Marketing
SN  - 9788131725979
SN  - 6245
U1  - 658.8               
PY  - 2007///
CY  - N.Delhi
PB  - Pearson
KW  - Marketing management658.8
ER  -