TY  - BOOK
AU  - Zeithaml Valarie A.
AU  - Bitner Mary Jo
TI  - Service Marketing
SN  - 9780070700994
SN  - 6444
U1  - 658.8               
PY  - 2011///
CY  - New Delhi
PB  - Tata Mcgraw Hill Education Private Limited
KW  - Marketing management658.8
ER  -