RYMEC Library

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1.
Integrated Advertising Promotion and Marketing Communications by Clow Kenneth E. Publication: New Delhi Pearson Pub 2007 . 535 Date: 2007 Availability: Items available: General (1),

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2.
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Advertising and Promotion by George E Belch Publication: New Delhi TMH Pub . 26778 Availability: Items available: General (1),

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3.
Advertising and Promotion:An Integrated Marketing Communications Perspective by Belch George E. Publication: New Delhi Tata McGraw HillPublishing Company Limited 2004 . xxvi, ; 777p. Date: 2004 Availability: Items available: General (6),

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4.
Event Marketing and Management by Gaur Sanjaya Singh Publication: Noida Vikas Publishing House Pvt. Ltd. 2003 . xvi, ; 243p. Date: 2003 Availability: Items available: General (8),

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5.
What's in a Name : Advertising and the Concept of Brands by Jones Philip John Publication: New Delhi Prentice Hall of India Private Limited 2003 . xxiii, ; 308p. Date: 2003 Availability: Items available: General (8),

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6.
Integrated Advertising Promotion and Marketing Communications by Clow Kenneth E. Publication: New Delhi Prentice-Hall of India Private Limited 2007 . xix, ; 515p. Date: 2007 Availability: Items available: General (8),

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7.
Advertising and Integrated Brand Promotion by O'Guinn Thomas C. Publication: New Delhi Thomson Pub 2006 . xIviii, ; 781p. Date: 2006 Availability: Items available: General (7),

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8.
Advertising Management by Batra Rajeev Publication: New Delhi Prentice Hall of India Private Limited 1996 . xiii, ; 754p. Date: 1996 Availability: Items available: General (8),

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9.
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Foundation of Advertising:Theory and Practice by Chunawalla S.A. Publication: Mumbai Himalaya Publishing House 2008 . 996p. Date: 2008 Availability: Items available: General (8),

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10.
Promotion and Integrated Marketing Communications by Semenik, Richard J Publication: New Delhi Thomson Pub 2001 . 39582 Date: 2001 Availability: Items available: General (10),

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11.
Advertising Management Integrated Brand Promotion by O'Guinn Allen Publication: New Delhi Cengage Learning India Private Limited 2009 . 648 Date: 2009 Availability: Items available: General (10),

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12.
Event Marketing and Management by Gaur Sanjaya Singh Publication: Noida Vikas Publishing House Pvt Ltd 2003 . xvi, ; 243p. Date: 2003 Availability: No items available:

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13.
Advertising and Promotion:An Integrated Marketing Communications Perspective by Belch George E. Publication: New Delhi McGraw Hill Education(India) Private Limited 2013 . xIiii, ; 1016p. Date: 2013 Availability: No items available:

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14.
Foundations of Advertising by Chunawalla S.A. Publication: Mumbai Himalaya Publishing House 2017 . 612 Date: 2017 Availability: Items available: General (2),

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15.
Advertising and Promotion by Belch, George E. Publication: New Delhi McGraw Hill Education(India) Private Limited 2013 . 43+1016 Date: 2013 Availability: Items available: General (4),

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16.
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Integrated Advertising Promotion and Marketing Communications by Clow Kenneth E. Publication: New Delhi PHI Pub . 19515 Availability: No items available:

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17.
Advertising, Brands and Consumer Behaviour: The Indian Context by Kumar Ramesh, S. Publication: New Delhi Sage Publications India Pvt. Ltd. 2020 . xiv, ; 266p. Date: 2020 Availability: No items available:

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18.
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Advertising Express   Publication: Hyderabad Indian University Press 2008 . 62+66+74 Date: 2008 Availability: No items available:

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19.
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Advertising Express   Publication: Hyderabad Indian University Press 2008 . 74+70+66+66+66 Date: 2008 Availability: No items available:

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20.
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Advertising Express   Publication: Hyderabad Indian University Press 2008 . 70+66+70+66 Date: 2008 Availability: No items available:

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