RYMEC Library

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1.
Case Studies in Brand Management Vol-I by ICFAI Publication: Hyderabad ICFAI 2004 . 311p. Date: 2004 Availability: No items available:

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2.
Strategic Brand Management by Keller, Kevin Lane Publication: New Delhi PHI Pub 2003 . 27788 Date: 2003 Availability: Items available: General (5),

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3.
Strategic Brand Management:Creating and Sustaining Brand Equity Long Term by Kapferer Jean-Noel Publication: New Delhi Kogan Page India Private Limited 1997 . 443p. Date: 1997 Availability: Items available: General (8),

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4.
Managing Indian Brands:Marketing Concepts and Strategies by Ramesh Kumar S Publication: New Delhi Vikas Publishing House Pvt Ltd 2002 . xii, ; 356p. Date: 2002 Availability: Items available: General (8),

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5.
Strategic Brand Management by Keller, Kevin Lane Publication: New Delhi PHI Pub 2003 . 27788 Date: 2003 Availability: Items available: General (5),

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6.
Brand Imitation by Kaptan S.S. Publication: Mumbai Himalaya Publishing House 2004 . 182p. Date: 2004 Availability: Items available: General (8),

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7.
Brand Management by Moorthi, Y.L.R. Publication: New Delhi Vikas Pub 2003 . 11171 Date: 2003 Availability: Items available: General (10),

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8.
Compendium of Brand Management by Chunawalla S.A. Publication: Mumbai Himalaya Pub 2008 . 322 Date: 2008 Availability: Items available: General (15),

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9.
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Brand Management:Text and Cases by Verma Harsh V. Publication: New Delhi Excel Books 2002 . xv, ; 477p. Date: 2002 Availability: Items available: General (8),

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10.
Strategic Branch Management by Keller Kevin Lane Publication: Delhi Pearson Education 2011 . xxiii, ; 695p. Date: 2011 Availability: Items available: General (8),

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