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Belch George E.

Advertising and Promotion:An Integrated Marketing Communications Perspective / George E. Belch and Michael A Belch - 6th Ed. - New Delhi Tata McGraw HillPublishing Company Limited 2004 - xxvi, ; 777p. Paperback; 27 cm.

ISBN: 9780070581944

ISSN: 5213

Subjects--Topical Terms:
Advertising and public relations659;

Dewey Class. No.: 659 / BEL

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