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Advertising and Promotion:An Integrated Marketing Communications Perspective (Record no. 6852)

000 -LEADER
fixed length control field 00674nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210318140057.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200624s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070581944
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 5213
040 ## - CATALOGING SOURCE
Transcribing agency RYMEC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch George E.
245 #0 - TITLE STATEMENT
Title Advertising and Promotion:An Integrated Marketing Communications Perspective
Remainder of title /
Statement of responsibility, etc George E. Belch and Michael A Belch
250 ## - EDITION STATEMENT
Edition statement 6th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata McGraw HillPublishing Company Limited
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, ; 777p.
Type of unit Paperback;
Size of unit 27 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising and public relations659;
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch A. Michael
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Transferred to MBA Dept Master of Business Administration RYMEC RYMEC General 2008-01-30 Techno Book Center 312.00 24   659 BEL 039424 2020-06-29 860.00 2008-01-30 Books
          Master of Business Administration RYMEC RYMEC General 2008-01-30 Techno Book Center 312.00 24   659 BEL 039425 2020-06-29 860.00 2008-01-30 Books
          Master of Business Administration RYMEC RYMEC General 2008-01-30 Techno Book Center 312.00 24   659 BEL 039426 2020-06-29 860.00 2008-01-30 Books
        Transferred to MBA Dept Master of Business Administration RYMEC RYMEC General 2008-01-30 Techno Book Center 312.00 24   659 BEL 039427 2020-06-29 860.00 2008-01-30 Books
          Master of Business Administration RYMEC RYMEC General 2008-01-30 Techno Book Center 312.00 24   659 BEL 039428 2020-06-29 860.00 2008-01-30 Books
        Reference Master of Business Administration RYMEC RYMEC General 2008-01-30 Techno Book Center 312.00 24   659 BEL 039429 2020-06-29 860.00 2008-01-30 Books
          Master of Business Administration RYMEC RYMEC General 2008-01-30 Techno Book Center 312.00 24   659 BEL 039430 2020-06-29 860.00 2008-01-30 Books
          Master of Business Administration RYMEC RYMEC General 2008-01-30 Techno Book Center 312.00 24   659 BEL 039431 2020-06-29 860.00 2008-01-30 Books
          Master of Business Administration RYMEC RYMEC General 2008-01-30 Techno Book Center 312.00 24   659 BEL 039432 2020-06-29 860.00 2008-01-30 Books
        Reference Master of Business Administration RYMEC RYMEC General 2008-01-30 Techno Book Center 312.00 24   659 BEL 039433 2020-06-29 860.00 2008-01-30 Books
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