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Ramesh Kumar S

Managing Indian Brands:Marketing Concepts and Strategies / S Ramesh Kumar - 2nd Ed. - New Delhi Vikas Publishing House Pvt Ltd 2002 - xii, ; 356p. Paperback; 24 cm.

ISBN: 9788125913085

ISSN: 5256

Subjects--Topical Terms:
Brands and Trademarks 658.827;

Dewey Class. No.: 658.827 / KUM

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