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Managing Indian Brands:Marketing Concepts and Strategies (Record no. 6896)

000 -LEADER
fixed length control field 00596nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210319152016.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200624s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788125913085
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 5256
040 ## - CATALOGING SOURCE
Transcribing agency RYMEC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramesh Kumar S
245 #0 - TITLE STATEMENT
Title Managing Indian Brands:Marketing Concepts and Strategies
Remainder of title /
Statement of responsibility, etc S Ramesh Kumar
250 ## - EDITION STATEMENT
Edition statement 2nd Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Vikas Publishing House Pvt Ltd
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Extent xii, ; 356p.
Type of unit Paperback;
Size of unit 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brands and Trademarks 658.827;
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
          Master of Business Administration RYMEC RYMEC General 2008-02-01 Techno Book Center 217.00 36   658.827 KUM 039891 2020-06-29 600.00 2008-02-01 Books
          Master of Business Administration RYMEC RYMEC General 2008-02-01 Techno Book Center 217.00 36   658.827 KUM 039892 2020-06-29 600.00 2008-02-01 Books
        Reference Master of Business Administration RYMEC RYMEC General 2008-02-01 Techno Book Center 217.00 36   658.827 KUM 039893 2020-06-29 600.00 2008-02-01 Books
          Master of Business Administration RYMEC RYMEC General 2008-02-01 Techno Book Center 217.00 36   658.827 KUM 039894 2020-06-29 600.00 2008-02-01 Books
          Master of Business Administration RYMEC RYMEC General 2008-02-01 Techno Book Center 217.00 36   658.827 KUM 039895 2020-06-29 600.00 2008-02-01 Books
          Master of Business Administration RYMEC RYMEC General 2008-02-01 Techno Book Center 218.00 36   658.827 KUM 039896 2020-06-29 600.00 2008-02-01 Books
          Master of Business Administration RYMEC RYMEC General 2008-02-01 Techno Book Center 217.00 36   658.827 KUM 039897 2020-06-29 600.00 2008-02-01 Books
          Master of Business Administration RYMEC RYMEC General 2008-02-01 Techno Book Center 217.00 36   658.827 KUM 039898 2020-06-29 600.00 2008-02-01 Books
          Master of Business Administration RYMEC RYMEC General 2008-02-01 Techno Book Center 218.00 36   658.827 KUM 039899 2020-06-29 600.00 2008-02-01 Books
        Reference Master of Business Administration RYMEC RYMEC General 2008-02-01 Techno Book Center 218.00 36   658.827 KUM 039900 2020-06-29 600.00 2008-02-01 Books
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