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Principles of Marketing (Record no. 6561)

000 -LEADER
fixed length control field 00599nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210315125656.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200624s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120328259
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 4922
040 ## - CATALOGING SOURCE
Transcribing agency RYMEC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler Philip
245 #0 - TITLE STATEMENT
Title Principles of Marketing
Remainder of title /
Statement of responsibility, etc Philip Kotler and Gary Armstrong
250 ## - EDITION STATEMENT
Edition statement 11th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc PHI Private Limited
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent xviii, ; 651p.
Type of unit Paperback;
Size of unit 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management658.8;
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong Gary
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Reference Master of Business Administration RYMEC RYMEC General 2006-11-24 Techno Book Center 381.00 643   658.8 KOT 037093 2020-06-29 1050.00 2006-11-24 Books
        Reference Master of Business Administration RYMEC RYMEC General 2006-11-24 Techno Book Center 381.00 643   658.8 KOT 037094 2020-06-29 1050.00 2006-11-24 Books
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