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Andrews Craig J

Advertising, Promotion and other Aspects of Integrated Marketing Communications / J Craig Andrews | Terence A Shimp - 10/ed - Delhi Cengage Learning India Pvt.Ltd 2018 - xix, ;635p. Paperback; 28 cm.

ISBN: 9789355734587

Subjects--Topical Terms:
Advertising and public relations659

Dewey Class. No.: 659 / AND

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