RYMEC Library

Your cart is empty.

Advertising, Promotion and other Aspects of Integrated Marketing Communications (Record no. 25092)

000 -LEADER
fixed length control field 00656nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240117172308.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240117b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789355734587
040 ## - CATALOGING SOURCE
Transcribing agency RYMEC
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number AND
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Andrews Craig J
245 ## - TITLE STATEMENT
Title Advertising, Promotion and other Aspects of Integrated Marketing Communications
Remainder of title /
Statement of responsibility, etc J Craig Andrews | Terence A Shimp
250 ## - EDITION STATEMENT
Edition statement 10/ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi
Name of publisher, distributor, etc Cengage Learning India Pvt.Ltd
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Extent xix, ;635p.
Type of unit Paperback;
Size of unit 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising and public relations659
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Shimp Terence A
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
      Reference Master of Business Administration RYMEC RYMEC General 2023-12-12 SK Publishers and Distributors 719.00 3967 659 AND 123251 2024-01-17 1998.00 2023-12-12 Books
      Reference Master of Business Administration RYMEC RYMEC General 2023-12-12 SK Publishers and Distributors 719.00 3967 659 AND 123252 2024-01-17 1998.00 2023-12-12 Books
Maintained by LIS ACADEMY, Bengaluru